Clean & amp; Clear is a dermatology product line owned by Johnson & amp; Johnson.
The product is similar to the Neutrogena line (purchased J & amp; J in 1994), but is cheaper.
Most of the products lead to young women, but some treat the wider conditions, such as the "SOFT" line, focusing on facial moisturizer. Clean & amp; Clear is currently available in 46 countries.
Video Clean & Clear
Histori
Clean & amp; The obvious product is a skin cleanser. Revlon introduced lotion and bar soap in 1986, and hair and shampoo conditioner in 1989.
This brand was originally developed by Revlon as a line of sensitive personal skincare items and was introduced in 1956. The Clean & amp; Clear name refers to the fact that the product does not contain fragrances or dyes, and leaves no residue after rinsing. The original line features shampoos, conditioners, and facial skin care products. In 1991, Revlon sold Clean & amp; Delete to Johnson & amp; Johnson.
Ads and partnerships
In 1993, Clean & amp; Clear adopted the current slogan, "Clean & amp; Clear and Under Control". Johnson & amp; Johnson repositioned Clean & amp; Clearly inside the market, focus on acne. In 2000, Johnson & amp; Johnson uses brands to experiment with online marketing, using Clean & amp; Clear Talking Postcard Superstitial campaign to develop a presence in the online teen community. The campaign won at the Massachusetts Interactive Media Council Awards in the online advertising category.
In 2010, Clean & amp; Be clear on the strategies of celebrity and charity partnerships with Nonprofit Do Something and Demi Lovato, launching the "Join the Surge" program. In 2011, Clean & amp; Clear started a partnership with the United Nations Girl Up Foundation campaign, sponsored a "Unite for Girls" tour with Lily Halpern and a fundraising campaign at the Target store.
This brand created the first social game with a 2012 promotion on The Sims Social .
On March 14, 2015, Johnson & amp; Johnson announced a deal for Jazz Jennings to perform at Clean & amp; Clear ads.
Maps Clean & Clear
Product range
Morning Burst
In 2004, the brand departed from the anti-acne market in launching Morning Burst Facial Cleanser, a common facial cleanser with vitamin C. Nora Zehetner is the earliest spokesperson for this line. In 2011 the Morning Burst line was expanded to include body washing. By 2014, Morning Burst cleaners are among the top 20 skin care brands in the US, with a market share of 4.5%.
Benefits
Johnson & amp; Johnson launches Clean & amp; Clear Advantage in the 2000s as an anti-acne line. This includes cleansers, scrubs and moisturizers. According to SymphonyIRI data cited by Household and Personal Industry magazine in 2012, the Advantage line series is among the top ten acne treatment solutions in the US market, with a 4% market share.
Clean & amp; The Clear Advantage Control Kit was named "Best Acne Regimen" by InStyle magazine in 2008. In 2007, the Advantage Acne Spot Treatment won the Glam.com Beauty Award as the reader's choice for "Blemish Treatment". It also won the Best of Beauty magazine's Allure Award in 2011 and 2012. In 2013, Advantage Oil Absorbing Cream Cleanser won the Best of Beauty award from Allure magazine.
Health issues
In 2013 some Clean & amp; The products are clearly criticized for containing small polyethylene microbeads, which are potentially harmful to marine fauna and human health. These particles are present in Advantage 3 in 1 facial scrub, Blackhead Eraser scrub and Deep Action Exfoliating Scrub. Replying to 5 Gyres request to remove microbeads from its products, Johnson & amp; Johnson began phase out polyethylene microbeads in the summer of 2013. The company then promised to remove all microbeads from its products by the end of 2015.
In June 2014, the US Food and Drug Administration called Clean & amp; Remove (among other topical acne products) in a special security announcement on a product that may cause "a rare but serious hypersensitivity reaction".
References
External links
- Clean & amp; Delete Official Website
Source of the article : Wikipedia
0 Comments