Network marketing-tissues ( ??????? ) is a type of guerrilla marketing that is a phenomenon in Japan. Companies use small and portable network packets to move advertising copies directly into the hands of consumers. Approximately 4 billion packets of this network are distributed on the streets annually in Japan - mostly outside the subway station. The industry generates sales in the range of ¥ 75 billion annually.
Video Tissue-pack marketing
Histori
The concept of network marketing package was first developed in Japan. Its origins date back to the late 1960s when Hiroshi Mori, the founder of paper goods manufacturer in K Prefecture? Chi called Meisei Industrial Co., is looking for ways to expand demand for paper products. At that time, the most common marketing freebie in Japan was a matchbox. These are often given in banks and then used by women in the kitchen. Mori discovered the network would have a wider appeal than a match, and as a result he developed a machine to fold and pack the network into portable pocket pockets. The new product is marketed only as a form of advertising and is not sold to consumers.
Maps Tissue-pack marketing
Benefits
When traditional leaflets are often discarded unread or not accepted by consumers, the same is not true for ad network packages. The most important reason for this is because the network adds functionality to the ads. This function has several benefits:
- Get ads into consumer hands
- In an Internet survey of over 100,000 Japanese consumers by Marsh Research, 76% said they received free networks. This is much higher than leaflets or leaflets.
- Get consumers to read/view ads after they receive them
- In the same study referenced above, of those who received network packets, slightly more than half of participants said they "definitely saw" or "at least glanced" at the ad. One possible reason for this increase in statistics when compared to leaflets is that consumers expect to find coupons or special offers packed inside with the network.
- Help consumers keep their ads and messages
- Ads on packages are more likely to be maintained by consumers because they are consistently exposed to it.
Global spreads
Japan is still the main market for tissue advertising, but its practice has begun to spread abroad.
Advertising pocket wipes were introduced in Montreal, Canada, in December 2000 by Par Main Promotion. In April 2005, this marketing method was also used in Ontario, Canada, by Hold'em Promotions Inc., after the founders of the company saw a network ad during a trip to China.
In the United States, a subsidiary of Japanese trading company Itochu, AdPack USA, introduced packaging network marketing in New York in 2005, and now offers it across the country.
In 2012, Adtishoo network marketing company launched operations in the UK.
See also
- Paper wipes
- Outdoor ads
- Communications in Japan
- Marketing strategy
References
Source of the article : Wikipedia
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